diff --git a/src/design-system/components/Hero.vue b/src/design-system/components/Hero.vue
new file mode 100644
index 0000000..160edc0
--- /dev/null
+++ b/src/design-system/components/Hero.vue
@@ -0,0 +1,198 @@
+<script setup>
+import { computed } from 'vue'
+import Button from './Button.vue'
+import Badge from './Badge.vue'
+
+const props = defineProps({
+  eyebrow: { type: String, default: '' },
+  headline: { type: String, default: '' },
+  subheadline: { type: String, default: '' },
+  image: { type: String, default: '' },
+  imageAlt: { type: String, default: '' },
+  badge: { type: String, default: '' },
+  badgeVariant: {
+    type: String,
+    default: 'accent',
+    validator: (v) =>
+      ['neutral', 'brand', 'accent', 'subtle', 'success', 'warning', 'danger'].includes(v),
+  },
+  ctaLabel: { type: String, default: '' },
+  ctaHref: { type: String, default: '' },
+  secondaryLabel: { type: String, default: '' },
+  secondaryHref: { type: String, default: '' },
+  variant: {
+    type: String,
+    default: 'split',
+    validator: (v) => ['split', 'centered'].includes(v),
+  },
+  tone: {
+    type: String,
+    default: 'cream',
+    validator: (t) => ['cream', 'paper', 'brand'].includes(t),
+  },
+})
+
+defineEmits(['cta', 'secondary'])
+
+const tones = {
+  cream: {
+    surface: 'bg-cream',
+    text: 'text-ink',
+    sub: 'text-muted',
+    disc: 'bg-accent-soft/60',
+    glow: 'bg-accent/15',
+  },
+  paper: {
+    surface: 'bg-paper',
+    text: 'text-ink',
+    sub: 'text-muted',
+    disc: 'bg-cream',
+    glow: 'bg-brand-soft-wash',
+  },
+  brand: {
+    surface: 'bg-brand',
+    text: 'text-cream',
+    sub: 'text-cream/80',
+    disc: 'bg-brand-soft/30',
+    glow: 'bg-accent/10',
+  },
+}
+
+const tone = computed(() => tones[props.tone])
+const isBrandTone = computed(() => props.tone === 'brand')
+const primaryVariant = computed(() => (isBrandTone.value ? 'accent' : 'primary'))
+
+const layout = computed(() => {
+  if (props.variant === 'centered') {
+    return {
+      root: 'flex flex-col items-center text-center gap-10 md:gap-12',
+      copy: 'max-w-2xl mx-auto items-center text-center',
+      actions: 'justify-center',
+      media: 'mt-4 md:mt-6',
+      mediaSize: 'w-[260px] sm:w-[320px] md:w-[400px] lg:w-[480px]',
+    }
+  }
+  return {
+    root: 'grid gap-10 md:gap-14 lg:grid-cols-[1.05fr_1fr] lg:items-center',
+    copy: 'max-w-xl mx-auto lg:mx-0 items-center text-center lg:items-start lg:text-left',
+    actions: 'justify-center lg:justify-start',
+    media: '',
+    mediaSize: 'w-[260px] sm:w-[340px] md:w-[420px] lg:w-full lg:max-w-[520px]',
+  }
+})
+</script>
+
+<template>
+  <section
+    :class="[
+      'relative overflow-hidden',
+      'px-6 py-16 sm:px-8 sm:py-20 md:px-12 md:py-24 lg:px-16 lg:py-28',
+      tone.surface,
+      tone.text,
+    ]"
+  >
+    <div :class="['relative mx-auto w-full max-w-6xl', layout.root]">
+      <!-- Copy -->
+      <div :class="['relative z-[1] flex flex-col gap-6', layout.copy]">
+        <p v-if="eyebrow" class="eyebrow">{{ eyebrow }}</p>
+
+        <h1
+          class="font-display font-normal leading-[1.04] tracking-tight"
+          style="font-size: clamp(2.5rem, 6vw, 4.5rem);"
+        >
+          <slot name="headline">{{ headline }}</slot>
+        </h1>
+
+        <p
+          v-if="subheadline || $slots.subheadline"
+          :class="['text-lg leading-relaxed max-w-xl', tone.sub]"
+        >
+          <slot name="subheadline">{{ subheadline }}</slot>
+        </p>
+
+        <div
+          v-if="ctaLabel || secondaryLabel || $slots.actions"
+          :class="['mt-2 flex flex-wrap items-center gap-3', layout.actions]"
+        >
+          <slot name="actions">
+            <a v-if="ctaLabel && ctaHref" :href="ctaHref" class="inline-flex">
+              <Button :variant="primaryVariant" size="lg">
+                <slot name="cta">{{ ctaLabel }}</slot>
+              </Button>
+            </a>
+            <Button
+              v-else-if="ctaLabel"
+              :variant="primaryVariant"
+              size="lg"
+              @click="$emit('cta')"
+            >
+              <slot name="cta">{{ ctaLabel }}</slot>
+            </Button>
+
+            <template v-if="secondaryLabel">
+              <!-- Brand tone needs a cream-outlined pill; Button's ghost/secondary
+                   render dark-on-dark on the brand green. -->
+              <component
+                :is="secondaryHref ? 'a' : 'button'"
+                v-if="isBrandTone"
+                :type="secondaryHref ? undefined : 'button'"
+                :href="secondaryHref || undefined"
+                class="inline-flex items-center justify-center rounded-pill border border-cream/50 px-[34px] py-[17px] text-[16px] font-semibold tracking-label text-cream transition-colors duration-base hover:border-cream hover:bg-cream-wash-strong"
+                @click="secondaryHref ? null : $emit('secondary')"
+              >{{ secondaryLabel }}</component>
+              <a v-else-if="secondaryHref" :href="secondaryHref" class="inline-flex">
+                <Button variant="secondary" size="lg">{{ secondaryLabel }}</Button>
+              </a>
+              <Button
+                v-else
+                variant="secondary"
+                size="lg"
+                @click="$emit('secondary')"
+              >{{ secondaryLabel }}</Button>
+            </template>
+          </slot>
+        </div>
+      </div>
+
+      <!-- Media -->
+      <div
+        v-if="image || $slots.media"
+        :class="['relative flex items-center justify-center', layout.media]"
+      >
+        <!-- Decorative disc behind product -->
+        <div
+          aria-hidden="true"
+          :class="[
+            'absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2',
+            'w-[85%] aspect-square rounded-full blur-2xl',
+            tone.glow,
+          ]"
+        />
+        <div
+          aria-hidden="true"
+          :class="[
+            'absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2',
+            'w-[70%] aspect-square rounded-full',
+            tone.disc,
+          ]"
+        />
+        <div :class="['relative', layout.mediaSize]">
+          <Badge
+            v-if="badge"
+            :variant="badgeVariant"
+            class="absolute -top-3 -left-3 z-[1] shadow-sm"
+          >{{ badge }}</Badge>
+          <slot name="media">
+            <img
+              :src="image"
+              :alt="imageAlt || headline"
+              loading="eager"
+              decoding="async"
+              class="relative w-full h-auto object-contain drop-shadow-[0_20px_40px_rgba(28,58,40,0.18)]"
+            />
+          </slot>
+        </div>
+      </div>
+    </div>
+  </section>
+</template>
diff --git a/src/i18n/messages.js b/src/i18n/messages.js
index 194c593..81f5b6c 100644
--- a/src/i18n/messages.js
+++ b/src/i18n/messages.js
@@ -30,6 +30,7 @@ const de = {
   'ds.nav.inputs': 'Eingabefelder',
   'ds.nav.cards': 'Karten',
   'ds.nav.products': 'Produktkarten',
+  'ds.nav.hero': 'Hero',
   'ds.nav.navbar': 'Navigation',
   'ds.nav.language': 'Sprachwahl',
 
@@ -176,6 +177,18 @@ const de = {
   'ds.product.outOfStock': 'Nicht verfügbar',
   'ds.product.added': 'Hinzugefügt',
 
+  // Hero
+  'ds.hero.title': 'Hero',
+  'ds.hero.description': 'Ganzflächiger Bühnenbereich für die Startseite und Kategorie-Auftakte. Eyebrow, Display-Headline mit optionaler Kursiv-Hervorhebung, Unterzeile, Produkt-Cutout auf dekorativer Scheibe und ein Primary/Secondary-CTA-Paar. Responsiv von 390 bis 1280 px, drei Flächen­töne, zwei Layouts.',
+  'ds.hero.variant.label': 'Layout',
+  'ds.hero.variant.split': 'Split',
+  'ds.hero.variant.centered': 'Zentriert',
+  'ds.hero.eyebrow': 'Neu im Shop',
+  'ds.hero.headline.a': 'Kaiser-Natron',
+  'ds.hero.headline.em': 'für alles',
+  'ds.hero.headline.b': 'was glänzen soll.',
+  'ds.hero.sub': 'Reinigt, backt und neutralisiert Gerüche. Die 250-g-Großpackung für den Haushalt, der sich auf das Original verlässt.',
+
   // Navbar section
   'ds.navbar.title': 'Navigation',
   'ds.navbar.description': 'Logo + Nav + Warenkorb, in drei Flächentönen. Auf Mobilgeräten behält die obere Leiste das Logo, Menü + Warenkorb wechseln in ein ergonomisches bodennahes rechtes Floating-Cluster. Das Menü öffnet ein vollflächiges markengrünes Overlay.',
@@ -244,6 +257,7 @@ const en = {
   'ds.nav.inputs': 'Inputs',
   'ds.nav.cards': 'Cards',
   'ds.nav.products': 'Product cards',
+  'ds.nav.hero': 'Hero',
   'ds.nav.navbar': 'Navbar',
   'ds.nav.language': 'Language',
 
@@ -377,6 +391,17 @@ const en = {
   'ds.product.outOfStock': 'Out of stock',
   'ds.product.added': 'Added',
 
+  'ds.hero.title': 'Hero',
+  'ds.hero.description': 'Full-bleed stage for the home page and category tops. Eyebrow, display headline with optional italic emphasis, subheadline, product cutout on a decorative disc, and a primary/secondary CTA pair. Responsive from 390 to 1280px, three surface tones, two layouts.',
+  'ds.hero.variant.label': 'Layout',
+  'ds.hero.variant.split': 'Split',
+  'ds.hero.variant.centered': 'Centered',
+  'ds.hero.eyebrow': 'New in shop',
+  'ds.hero.headline.a': 'Kaiser Natron',
+  'ds.hero.headline.em': 'for everything',
+  'ds.hero.headline.b': 'that should shine.',
+  'ds.hero.sub': 'Cleans, bakes, and neutralises odours. The 250 g large pack for the household that trusts the original.',
+
   'ds.navbar.title': 'Navbar',
   'ds.navbar.description': 'Logo + nav + cart, in three surface tones. On mobile, the top bar keeps the logo and the menu + cart move to an ergonomic bottom-right floating cluster. The menu opens a full-screen brand-green overlay.',
   'ds.navbar.tone': 'Navbar tone',
diff --git a/src/pages/design/DesignLayout.vue b/src/pages/design/DesignLayout.vue
index 69ba554..eb924fb 100644
--- a/src/pages/design/DesignLayout.vue
+++ b/src/pages/design/DesignLayout.vue
@@ -32,6 +32,7 @@ const groups = computed(() => [
       { name: 'ds-inputs', label: t('ds.nav.inputs') },
       { name: 'ds-cards', label: t('ds.nav.cards') },
       { name: 'ds-products', label: t('ds.nav.products') },
+      { name: 'ds-hero', label: t('ds.nav.hero') },
       { name: 'ds-navbar', label: t('ds.nav.navbar') },
       { name: 'ds-language', label: t('ds.nav.language') },
     ],
diff --git a/src/pages/design/HeroSection.vue b/src/pages/design/HeroSection.vue
new file mode 100644
index 0000000..f0c6abb
--- /dev/null
+++ b/src/pages/design/HeroSection.vue
@@ -0,0 +1,103 @@
+<script setup>
+import { ref, computed } from 'vue'
+import SectionShell from './SectionShell.vue'
+import DevicePreview from '@/design-system/components/DevicePreview.vue'
+import { useI18n } from '@/i18n/index.js'
+
+const { t } = useI18n()
+
+const variants = computed(() => [
+  { id: 'split', label: t('ds.hero.variant.split') },
+  { id: 'centered', label: t('ds.hero.variant.centered') },
+])
+
+const tones = computed(() => [
+  { id: 'cream', label: t('ds.navbar.tone.cream'), swatch: 'var(--color-cream)' },
+  { id: 'paper', label: t('ds.navbar.tone.paper'), swatch: '#ffffff' },
+  { id: 'brand', label: t('ds.navbar.tone.brand'), swatch: 'var(--color-brand)' },
+])
+
+const variant = ref('split')
+const tone = ref('cream')
+const src = computed(
+  () => `/design/preview/hero?variant=${variant.value}&tone=${tone.value}`,
+)
+</script>
+
+<template>
+  <SectionShell
+    :eyebrow="t('ds.eyebrow.components')"
+    :title="t('ds.hero.title')"
+    :description="t('ds.hero.description')"
+    wide
+  >
+    <section>
+      <DevicePreview :src="src" initial="desktop" :height="760">
+        <template #controls>
+          <div
+            role="tablist"
+            :aria-label="t('ds.hero.variant.label')"
+            class="inline-flex items-center p-1 gap-0.5 rounded-pill border border-line bg-paper"
+          >
+            <button
+              v-for="v in variants"
+              :key="v.id"
+              type="button"
+              role="tab"
+              :aria-selected="variant === v.id"
+              :class="[
+                'px-3 py-1.5 text-[12px] font-semibold tracking-label rounded-pill transition-colors duration-base',
+                variant === v.id ? 'bg-brand text-accent' : 'text-muted hover:text-brand',
+              ]"
+              @click="variant = v.id"
+            >{{ v.label }}</button>
+          </div>
+          <div
+            role="tablist"
+            :aria-label="t('ds.navbar.tone')"
+            class="inline-flex items-center p-1 gap-0.5 rounded-pill border border-line bg-paper"
+          >
+            <button
+              v-for="v in tones"
+              :key="v.id"
+              type="button"
+              role="tab"
+              :aria-selected="tone === v.id"
+              :class="[
+                'inline-flex items-center gap-2 px-3 py-1.5 text-[12px] font-semibold tracking-label rounded-pill transition-colors duration-base',
+                tone === v.id ? 'bg-brand text-accent' : 'text-muted hover:text-brand',
+              ]"
+              @click="tone = v.id"
+            >
+              <span
+                class="w-2.5 h-2.5 rounded-full border border-line-strong"
+                :style="{ backgroundColor: v.swatch }"
+              />
+              {{ v.label }}
+            </button>
+          </div>
+        </template>
+      </DevicePreview>
+    </section>
+
+    <section>
+      <h2 class="eyebrow mb-5">{{ t('ds.heading.usage') }}</h2>
+      <div class="rounded-md border border-line bg-paper p-6 font-mono text-[12px] text-ink">
+<pre class="whitespace-pre-wrap">&lt;Hero
+  variant="split"
+  tone="cream"
+  eyebrow="Neu"
+  headline="Kaiser-Natron Pulver"
+  subheadline="Reinigt. Backt. Neutralisiert."
+  image="/products/cutouts/…-removebg-preview.png"
+  image-alt="Kaiser-Natron Pulver 250 g"
+  badge="Bestseller"
+  cta-label="In den Warenkorb"
+  secondary-label="Mehr erfahren"
+  @cta="addToCart(sku)"
+  @secondary="router.push('/anwendungen')"
+/&gt;</pre>
+      </div>
+    </section>
+  </SectionShell>
+</template>
diff --git a/src/pages/design/previews/HeroPreview.vue b/src/pages/design/previews/HeroPreview.vue
new file mode 100644
index 0000000..df0afae
--- /dev/null
+++ b/src/pages/design/previews/HeroPreview.vue
@@ -0,0 +1,44 @@
+<script setup>
+import { computed } from 'vue'
+import { useRoute } from 'vue-router'
+import Navbar from '@/design-system/components/Navbar.vue'
+import Hero from '@/design-system/components/Hero.vue'
+import { useI18n } from '@/i18n/index.js'
+
+const route = useRoute()
+const { t } = useI18n()
+
+const variant = computed(() =>
+  ['split', 'centered'].includes(route.query.variant) ? route.query.variant : 'split',
+)
+const tone = computed(() =>
+  ['cream', 'paper', 'brand'].includes(route.query.tone) ? route.query.tone : 'cream',
+)
+
+const navVariant = computed(() => (tone.value === 'brand' ? 'brand' : tone.value))
+const imgPulver250 =
+  '/products/cutouts/kaiser-natron-pulver-250-g-gro%C3%9Fpackung-removebg-preview.png'
+</script>
+
+<template>
+  <div :class="['min-h-screen', tone === 'brand' ? 'bg-brand' : 'bg-surface']">
+    <Navbar :variant="navVariant" :cart-count="0" />
+    <Hero
+      :variant="variant"
+      :tone="tone"
+      :eyebrow="t('ds.hero.eyebrow')"
+      :subheadline="t('ds.hero.sub')"
+      :image="imgPulver250"
+      image-alt="Kaiser-Natron Pulver 250 g Großpackung"
+      :badge="t('ds.badges.featured')"
+      :cta-label="t('ds.buttons.addToCart')"
+      :secondary-label="t('ds.buttons.learnMore')"
+    >
+      <template #headline>
+        {{ t('ds.hero.headline.a') }}
+        <em class="italic font-light text-brand-soft">{{ t('ds.hero.headline.em') }}</em>
+        {{ t('ds.hero.headline.b') }}
+      </template>
+    </Hero>
+  </div>
+</template>
diff --git a/src/router/index.js b/src/router/index.js
index b1fb6b6..d5b9c8a 100644
--- a/src/router/index.js
+++ b/src/router/index.js
@@ -13,6 +13,12 @@ const routes = [
     component: () => import('@/pages/design/previews/NavbarPreview.vue'),
     meta: { layout: 'none', preview: true },
   },
+  {
+    path: '/design/preview/hero',
+    name: 'ds-preview-hero',
+    component: () => import('@/pages/design/previews/HeroPreview.vue'),
+    meta: { layout: 'none', preview: true },
+  },
   {
     path: '/design',
     component: () => import('@/pages/design/DesignLayout.vue'),
@@ -29,6 +35,7 @@ const routes = [
       { path: 'inputs', name: 'ds-inputs', component: () => import('@/pages/design/InputsSection.vue') },
       { path: 'cards', name: 'ds-cards', component: () => import('@/pages/design/CardsSection.vue') },
       { path: 'products', name: 'ds-products', component: () => import('@/pages/design/ProductsSection.vue') },
+      { path: 'hero', name: 'ds-hero', component: () => import('@/pages/design/HeroSection.vue') },
       { path: 'navbar', name: 'ds-navbar', component: () => import('@/pages/design/NavbarSection.vue') },
       { path: 'language', name: 'ds-language', component: () => import('@/pages/design/LanguageSwitcherSection.vue') },
       { path: 'icons', name: 'ds-icons', component: () => import('@/pages/design/IconsSection.vue') },