5.3 KiB
5.3 KiB
Kaiser-Natron® — What Changed (Plain-Language Guide)
A non-technical summary of the visual and content changes to the site. The detailed developer version lives in STYLE-CHANGES.md — this file is the same story without the code. Keep both updated together.
Look & feel
- Colours. The site now uses the official brand palette: the deep brand green, a crimson red for anything clickable (buttons, "add to cart"), and a soft mint that lights up links when you hover them.
- Backgrounds are white. Pages sit on clean white instead of the old tinted panels, so products and text stand out.
- Brand typeface. Headlines and text use the brand's own "Zeitung" font, loaded directly by the site (not borrowed from Google), so it always looks the same and loads fast.
- Section dividers are diagonal. The wavy lines between coloured bands were replaced with clean diagonal edges.
- Buttons. All buttons share one consistent style — crimson with white text. The big "call to action" buttons on hero banners stand out clearly.
- Removed the yellow highlight. Headlines no longer use the old yellow accent; they're cleaner now.
Brand details
- Trademark & spelling. Every visible mention now reads Kaiser-Natron® — hyphenated, with the ® symbol.
- Hero headline. The opening line now speaks to versatility — "Kaiser-Natron® for almost anything at home" — instead of the old "that should shine" wording.
- Intro artwork. The brand intro uses the official Hebe + waterfall artwork.
- 250 g pack image. The large pack image was recoloured to the correct brand green so it no longer clashes with its background.
- "One powder, a hundred uses" banner. This banner used to show the bath product, which didn't match its message. It now shows powder (the bulk bucket), and its buttons add/link to that powder product.
- Logo & search. Prices in the search dropdown are now white so they're readable on the green bar.
Honesty & content
- "AI Edited" note on bundle images. The bundle photos that were AI-assisted now carry a small, honest "AI Edited" caption. (These can be switched off the moment real photographs replace them.)
- Revitalization section removed. The off-brand "Revitalization Center" section (icons + name the owner flagged) is taken off the site for now. It's kept in reserve and can return with a corrected name later.
- "The Original from Austria" removed. That claim is gone from the footer tagline (German + English), which now just describes pure natron for the kitchen, home and care.
- Membership fully removed. There's no membership programme, so every trace of one is gone: the "become a member" button, the lower "member price", and the member-perks wording. Bundles now show a single price everyone pays, and the section talks about why a bundle is handy (curated sets, everything for one area, one delivery) instead of member savings.
The shop, by use
- Four colour-coded sections. The shop is now organised by what you're doing,
each with its own brand colour:
- Küche / Kitchen — lime green (baking, cooking, digestion)
- Reinigung / Clean — grapefruit red (household cleaning)
- Wäsche / Wash — plum (laundry & textile care)
- Pflege / Care — orange (bath, body)
- Banners. Each section opens with a full-width colour banner showing its star product, with an "add to cart" and a "learn more" button.
- Quick category buttons. Under the shop's main heading there's now a row of angled buttons — one per category, each in its own colour — that smoothly scroll you down to that section. The green header now flows straight into the first coloured section (the little white gap is gone).
- Sport Profi moved to Laundry. It's a laundry product, so it now sits under Wäsche / Wash instead of Care.
Mobile menu button
- Menu button is now red. On phones, the round menu button in the bottom-right corner used to be green, which made it blend in next to the red cart button. It's now the same crimson red as the cart and every other button, so the two match and clearly look tappable.
Category pages
- Three dedicated pages are now reachable from the footer: Küche, Reinigung (Haushalt), and Pflege — each a fuller landing page with its own products, benefits and call-to-action.
- Consistent names. These pages and their footer links now use the same short names as the shop sections, so everything reads the same way.
- Wäsche / Wash page is on hold until its brand copy is supplied — laundry is already covered by the shop's Wash section in the meantime.
Still waiting on a decision (content owner)
- Remaining origin wording — the "Original from Austria" line is gone, but a couple of "bottled in Austria" mentions and the Vienna imprint address remain. Let us know if the correction should extend to those.
- Holste & Linda product descriptions — these aren't on the brand site, so the copy needs to come from you.
- Wäsche / Wash landing page — provide copy if you want a dedicated page.
- Legal pages — Terms (AGB), withdrawal/cancellation, shipping, delivery costs, and the manufacturer-vs-reseller transparency note.